In 1937, Land decided it was time to incorporate. The Land-Wheelwright Laboratories Land-Wheelwright Laboratories patented an extensive sheet polarizer, consulted for Harvard, the Massachusetts Institute of Technology, and Massachusetts General Hospital, and, in the mid-1930’s, began making polarizing camera filters for the Eastman Kodak Company and “Polaroid Day Glasses” for the American Optical Company. Deciding that his greatest opportunities lay in investigating polarized light, he set up a laboratory in Cambridge, Massachusetts, and went into business with a young Harvard physics instructor, George Wheelwright III. Fascinated by science and invention since childhood, Land went to Harvard seeking a field in which he could make significant intellectual contributions and establish his reputation and fortune. In spite of the public demand for the new camera generated by all the publicity, the first instant camera did not appear on the market until 1948.Įdwin Herbert Land demonstrates his instant-print process.Įdwin Land, born into a middle-class family from Bridgeport, Connecticut, attended Harvard University but did not graduate. The morning after the New York demonstration, for example, the sepia self-portrait appeared in The New York Times along with an editorial titled “The Camera Does the Rest,” an obvious play on the famous Kodak slogan, “You press the button, we do the rest.” The following week the photograph was published in Life magazine as a full-page picture. The public was immediately informed of the new development, which was reported in newspapers and magazines throughout the United States and Europe. 21, 1947: Land Demonstrates the Polaroid Camera Land, Edwin Herbert Wheelwright, George, III McCune, William J.Įven though Land explained that the new instant camera, to be called the Polaroid Land camera, would not be available for sale for some months, the technical community was astounded by his scientific virtuosity. 21, 1947: Land Demonstrates the Polaroid Camera Manufacturing and industry Feb. 21, 1947: Land Demonstrates the Polaroid Camera Science and technology Feb. 21, 1947: Land Demonstrates the Polaroid Camera Inventions Feb. 21, 1947: Land Demonstrates the Polaroid Camera Photography Feb. 21, 1947: Land Demonstrates the Polaroid Camera United States Feb. 21, 1947) Polaroid camera North America Feb. 21, 1947) Camera, Land Demonstrates the Polaroid (Feb. 21, 1947) Polaroid Camera, Land Demonstrates the (Feb. Polaroid camera Land Demonstrates the Polaroid Camera (Feb. To counter any suggestion that his black-and-white system might be old-fashioned, Land himself proclaimed that the process could be adapted to both color and motion pictures. The society’s program declared that this demonstration was a new kind of photography, as revolutionary as the transition from wet plates to daylight-loading film. Fifty seconds later, he removed two 8-x-10-inch sheets of paper from a metal chamber attached to the back of the camera, peeled them apart, and displayed a large sepia image of himself. Land sat in front of the camera and, using a cable release, snapped his own picture.
This first demonstration of instant photography was made with a large Deardorff portrait camera on a tripod, flanked by floodlights. On February 21, 1947, at the annual meeting of the Optical Society of America at New York City’s Hotel Pennsylvania, Edwin Herbert Land held the first public demonstration of his instant-print camera. When Edwin Herbert Land invented his instant-print camera, he reinvented photography itself, altered a major industry, and astounded the scientific community.
0 kommentar(er)
